How to Write a Great About Page for Your Personal Fitness Brand

Written By Maddi Fields

Stressing about writing a great about page for your personal fitness brand?

Writing a great about page is SO important. This is your chance for your audience to get to know you!

Here’s how to NAIL your About page: 

  • Include a 2-3 sentence description of who you are and what you offer

  • Include imagery + personal anecdotes (your about page should be more than just bullet points of credentials - this is your chance to share a bit about your personality 

  • Make it readable. Do you enjoy reading tiny text that takes up an entire page. No? Then don’t write a novel on your about page. Instead, stick to a few facts about you, your WHY, and the reasons why your potential clients should work with you

Writing great copy for a website takes time! If you’re looking for a little extra help in this journey, submit an inquiry to learn more about working with us! 

Maddi Fields
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How to Write Copy That Sells and Compells on Your Wellness Website